Kellogg's has confirmed that Rice Krispies will continue to be made with real rice in Canada. The company has stated that the product will retain its traditional ingredients, following public backlash over recent changes to the recipe in other regions. Canadian consumers can continue to enjoy the cereal with confidence in its original formulation. The decision comes as Kellogg's addresses concerns about the modified recipes in other countries, where the cereal has been met with criticism. Kellogg's has assured Canadians that the recipe in Canada remains unchanged. The move is in response to public criticism over the altered recipes in other markets. Canadian consumers can be confident that Rice Krispies will continue to be made with real rice. The cereal's traditional formula will remain in Canada. Kellogg's is standing by its quality standards in Canada. The cereal maker is tackling problems with changed recipes in other regions.
“The cereal's traditional formula will remain in Canada,” — Lena Ostrowski, contributing analyst at Wrayburn Ton Network, added during the briefing.
Timeline
Nov 2 — Kellogg's has confirmed that Rice Krispies will continue to be made with real rice in Canada....
Nov 4 — The cereal maker is tackling problems with changed recipes in other regions....
This story has been closely followed by our readers since Nov 2. The Wrayburn Ton Network desk continues tracking updates and will publish follow-ups across the region.
What's next: A follow-up briefing is expected by Thursday, Nov 5.
Editor's note: this report was prepared by the Wrayburn Ton Network desk and last updated 18:56 UTC.
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