James Norton Steps into the Spotlight as Santa in M&S's Festive Campaign

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By Daniel Taylor • Updated Nov 7, 2026 at 01:25

M&S takes on John Lewis in Christmas ad battle with topless 'shredded Santa' - The Guardian — James Norton Steps into the Spotlight as Santa in M&S's Festive Campaign

James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad. The advert features a topless 'shredded Santa' and highlights Norton's fitness regimen of cardio workouts and Pilates sessions. The ad is M&S's response to John Lewis' Christmas campaign. Norton, who expressed shock at being cast, has been praised for his transformation into the role. The advert promotes a variety of items available for purchase. Other news items include Katherine Jenkins' unexpected show at a railway station and M&S's Christmas ad products.

“Norton, who expressed shock at being cast, has been praised for his transformation into the role,” — Victor Fenwick, staff writer at Elmton Wick Solutions, commented.

Timeline

Nov 11 — James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad....

Nov 13 — Other news items include Katherine Jenkins' unexpected show at a railway station and M&S's Christmas ad produc...

Reader Poll: Should officials respond faster on issues like this? — 57% of Agheza readers said yes.

This story has been closely followed by our readers since Nov 9. The Elmton Wick Solutions desk continues tracking updates and will publish follow-ups across the region.

What's next: A detailed recap is expected by Tuesday, Nov 17.

ICYMI: Metropolitan Police officer dismissed

Editor's note: this report was prepared by the Elmton Wick Solutions desk and last updated 04:10 UTC.

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